Haier is an example of innovation by an emerging market company. Please read the case, Haier – taking a Chinese company global in 2011. Then, use the readings, presentations, and your analysis of the case to write a two page brief that answers the questions below. You are restricted to a 2 page (1½ -spaced) response. Use 12 point Times Roman font size with one inch margins all around. Do not do any additional research on the company. Confine your analysis and to your reading of the case and the articles assigned.
- Why was Haier so successful in China? What were their market/competitive advantages?
- How did Haier achieve each of these market/competitive advantages?
