I need them all correct
Question 1.1. Which of the following is a foundation premise
of service-dominant logic? (Points : 1)
The customer is
always right.
Only
post-industrial economies are service economies.
Goods are
distribution mechanisms for service provision.
Money is the
fundamental basis of exchange.
Question 2.2. Of the nine dimensions of service competition,
three are regarded as most likely to become service losers. Which of the
following is not one of those three vulnerable dimensions? (Points : 1)
Speed
Price
Dependability
Personalization
Question 3.3. Which of the following, according to Daniel
Bell, is not true of preindustrial societies? (Points : 1)
Agriculture,
mining and fishing
Low productivity
Democratic
structure
Low technology
Question 4.4. Division of labor is the hallmark of an
industrial society. (Points : 1)
True
False
Question 5.5. Impersonal bureaucratic and hierarchical
organizations that treated people like things flourished in the preindustrial
society. (Points : 1)
True
False
Question 6.6. The use of micromarketing has the potential to
cause customer concerns about invasion of privacy. (Points : 1)
True
False
Question 7.7. The concept of economies of scale is best
described as: (Points : 1)
the replacement
of fixed costs with variable costs.
selling a wider
range of products.
a synonym for
economies of scope.
the replacement
of variable costs with fixed costs.
Question 8.8. From a marketing perspective, services, unlike
goods, involve transfer of ownership. (Points : 1)
True
False
Question 9.9. Which of the following is not a role of
information technology? (Points : 1)
Creating a
barrier to entry for competitors
Generating
revenues
Displacing
workers
Managing
multisite operations
Question 10.10. In the past 100 years we have witnessed a
shift in emphasis from services to agriculture and industry. (Points : 1)
True
False
