Write a 2-3 page memo that makes a “pitch” to a change champion

OVERVIEW: Write a 2-3 page memo that makes a “pitch” to a change champion who can endorse and actively support a change effort you have recommended.


  • Dallas, H. J. (2015). Mastering the challenges of leading change: Inspire the people and succeed where others fail. Hoboken, NJ: Wiley.
  • Cawsey, T. F., Deszca, G., & Ingols, C. (2016). Organizational change: An action-oriented toolkit (3rd ed.). Thousand Oaks, CA: Sage. Available from the bookstore.
  • NiehoffStudio. (2009). Stakeholder analysis [Video] | Transcript. Retrieved from
  • DePaulSNLOnline. (2010). Force field analysis [Video] | Transcript. Retrieved from ;=related
  • Part II, “Politics,” pages 51–91. This section discusses communication, crafting motivational messages, and overcoming resistance.
  • Chapter 6, “Navigating Organizational Politics and Culture,” pages 182–214. This chapter discusses the relationship between organizational power dynamics a successful change process.
  • This video offers a visual explanation of force field analysis and demonstrates its application.


In a memo to a senior manager who can serve as a change champion for your selected organization, include the following:

  • Identify the change and why it is needed for the selected organization. You may use the same change you focused on in Assessment 2, or you may choose a different change.
  • Develop a stakeholder map, including those directly or indirectly affected by the change.
  • Explain each stakeholder’s position on the change. Be sure to include what they can gain or what they can lose.
  • Articulate recommendations for structural or cultural changes as part of the change plan.
  • Assess alternative approaches to managing resistances. Consider how to deal with toxic players.

Your memo should be written coherently to support a central idea, with correct grammar, usage, and mechanics as expected of a business professional.

Deliverable Format


When your supervisor’s boss requested this memo, he asked that it be easy for upper management to absorb when he presents it to them in some upcoming meetings. Keep it to 2–3 pages. He has also asked that you include one strong academic reference to give your recommendations research-based context and support, but keep it to just one, as there is no time for reading a lot of references in these meetings. Since your memo will be shared with upper management and other internal stakeholders, you want this document to be well organized and readable. Include your stakeholder map at the end of the memo.

References: Support your recommendations with one resource from the Capella University Library. You must use proper APA style to list your reference.

Length: 2–3 pages, in addition to the stakeholder map and reference list.

Written communication: Demonstrate graduate-level writing skills through accurate communication of thoughts that convey the overall goals of the memo and do not detract from the message.

Formatting: Use a professional memo format.

Font and font size: Times New Roman, 12 point.

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