Marketing Exam 4

Your typewritten responses should be a maximum of one page FOR EACH QUESTION, and a minimum of 4 sentences long FOR EACH QUESTION (4 sentences = a paragraph). This is an individual exam, not a group exam

1. What are the three basic functions performed by intermediaries?

2. Marketing channels create four forms of utilities (or benefits) for consumers throughout the supply chain. Please name (and define) these four types of utility.

3. What is logistics, and what is the purpose of logistics?

4. Distinguish the difference between taxes, tariffs, and quotas. Feel free to use an example in your response.

5. When a company, such as Mc Donald’s or Wal-mart enters another country with their product and/or service offering, what are some major aspects they should consider?

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