Identify a city or a neighborhood within a large city (eg: “Corktown”) that you believe has potential for future business growth. Then select a product or service that you believe could be successfully introduced as a new business in this city.
Rubric:
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CATEGORY |
High |
Middle |
Low |
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Content |
6 Points City and industry are clearly identified with brief descriptions of each. |
5-4 Points City is clearly identified or industry is clearly identified and described (but not both). |
3 to 0 Points Neither city nor industry is clearly identified and described.Submit a one-page summary identifying your chosen industry and geographic area. Give a brief description of the industry and the geographic area. Give a preliminary statement about whether you believe a new business in this industry could be successful in this geographic area. (After you research your city and industry, it will be okay for you to change your recommendation later.) |
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Analysis |
2 Points Preliminary recommendation is stated. |
1 Points Preliminary recommendation is implied but not explicitly stated. |
0 Points Preliminary recommendation is not presented. |
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Clarity of Writing and Writing Technique |
2 Points Writing is crisp, clear, and succinct. No spelling, grammar, or punctuation errors are made. |
1 Points Writing is generally clear with some unnecessary words, run-ons, etc. Writing structure is repetitive or similar to the source without additional interpretation. Few spelling, grammar, or punctuation errors. |
0 Points Information is too similar to the source without additional interpretation or perspective. Misspelled words, incorrect grammar, and improper punctuation are present. |
