Just need quick point form answers.
1. Why is marketing significant for firms in general? Why is it significant in airline business? Explain. (25 points)
2. What are the basic factors comprising the airline product? (25 points)
3. What are the aims of airline scheduling? What are the needs and wants of different customers of the airlines as far as scheduling is concerned? Discuss. (25 points)
4. Why are segmentation and targeting so important in airline business? What would be the consequences if these were not applied? Discuss.(25 points)
5. What is the difference between needs and wants of airline customers? (10 points)
Please provide solutions in the timeline given. Just quick answers is fine.
