Competency
Apply techniques used in business development. Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario
You have decided to open a cupcake bakery and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit, that focuses on helping entrepreneurs start their business with funding and guidance. The non-profit also hosts a business pitch competition to anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must do a Business Development Roadmap to document the process that you will use to create a business development strategy. Instructions
Develop a Business Development Roadmap using the provided template.
MAN6500 Business Dev Template_Revised
Include the following areas in your roadmap:
Planning and Identifying Priorities
Client prospecting
Market research on your industry and area
Networking strategy
Marketing strategy
Resources
To research companies and industries, visit the Companies & Industries page within the School of Business Guide
To conduct market research, visit the Consumers & Demographics page within the School of Business Guide
Business Source Complete via EBSCO
